Yesterday, we hosted this quarter’s cyberSAFE webinar with a focus on reputation management, featuring a panel of industry experts who explored the how online activities can sometimes lead to unwanted consequences, such as reputation damage, identity theft and unemployment. We also published a whitepaper based on this very topic with new insight from HR and legal experts, and put together an extensive infographic detailing how consumers can take control of their online reputation. You’re welcome to download a recording of the webinar and check out additional materials on reputation management on our website.
Here’s a quick recap of yesterday’s discussion:
Panelist Parry Aftab, U.S. lawyer, child advocate and notable expert in cyber law, kicked off the discussion by sharing a variety of ways people tend to share personal information online and what types of information can be dangerous to share online. Throughout the webinar, Parry detailed ways online activities, such as profile hijacks or children posting about parents, can affect one’s personal and professional reputation. She recommended frequently checking privacy settings on social media sites before posting online, practicing safe password habits and erring on the side of caution when posting personal information online. In addition to having a good social media policy at the workplace, Parry recommended having good technologies to back up work policy.
Neil Richards, a law professor at Washington University in St. Louis, MI, shared the legal perspective of online reputation, noting that there are still a lot of gray areas when it comes to defining the legalities of what an employer has the right to manage and monitor. He frequently tells his law students to come up with a personal social media policy for themselves to help define the appropriate site for personal or professional posts. Neil stated that it’s a worthwhile investment for people to be mindful about how they present themselves online as lawmakers and corporations continue to evolve digital rules and regulations. He also recommended that businesses have and enforce a clear social media policy.
Jessica Miller-Merrell, HR expert and founder of Blogging4Jobs, shared her experience and research from the human resources viewpoint. Like Neil, Jessica recommended that people take control of their own personal brand. With 91 percent of employers using social networks for recruiting, Jessica suggested a variety of online tools to help keep a clean reputation online to impress current and future employers including: DeleteMe, MaskMe and GoogleVoice. She advised businesses to create a social media policy that outlines expectations for employees’ social media activities at the workplace and outside of the workplace, and defines what types of company-specific information can and cannot be shared online.
Our very own Bryan Hjelm, CSID’s VP of Product and Marketing, moderated the webinar and contributed some security tips regarding reputation management. He touched on how cyber criminals mine information from social media sites and use that information to create an identity theft or phishing scheme. Additionally, he shared how many users’ online habits contribute to a higher chance of fraud, such as uploading family photos and using GPS-based technologies. Bryan identified that there is an opportunity for businesses to offer social media monitoring and data suppression services to help consumers manage their online reputations.
The reputation management conversation continued on Twitter, where participants asked questions and shared their best practices for creating a positive:
Thanks again to our panelists and attendees for participating. Head to www.csid.com/onlinereputation to download a recording of the webinar, as well as a copy of our accompanying whitepaper and infographic, and keep an eye on out for upcoming cyberSAFE webinars. We’ll see you at the next one!