Reputation Management Webinar Recap: Start Creating Smart Online Habits

By | September 26th, 2013|Uncategorized|

Yesterday, we hosted this quarter’s cyberSAFE webinar with a focus on reputation management, featuring a panel of industry experts who explored the how online activities can sometimes lead to unwanted consequences, such as reputation damage, identity theft and unemployment. We also published a whitepaper based on this very topic with new insight from HR and legal experts, and put together an extensive infographic detailing how consumers can take control of their online reputation. You’re welcome to download a recording of the webinar and check out additional materials on reputation management on our website.

Here’s a quick recap of yesterday’s discussion:

Panelist Parry Aftab, U.S. lawyer, child advocate and notable expert in cyber law, kicked off the discussion by sharing a variety of ways people tend to share personal information online and what types of information can be dangerous to share online. Throughout the webinar, Parry detailed ways online activities, such as profile hijacks or children posting about parents, can affect one’s personal and professional reputation. She recommended frequently checking privacy settings on social media sites before posting online, practicing safe password habits and erring on the side of caution when posting personal information online. In addition to having a good social media policy at the workplace, Parry recommended having good technologies to back up work policy.

Neil Richards, a law professor at Washington University in St. Louis, MI, shared the legal perspective of online reputation, noting that there are still a lot of gray areas when it comes to defining the legalities of what an employer has the right to manage and monitor. He frequently tells his law students to come up with a personal social media policy for themselves to help define the appropriate site for personal or professional posts. Neil stated that it’s a worthwhile investment for people to be mindful about how they present themselves online as lawmakers and corporations continue to evolve digital rules and regulations. He also recommended that businesses have and enforce a clear social media policy.

Jessica Miller-Merrell, HR expert and founder of Blogging4Jobs, shared her experience and research from the human resources viewpoint. Like Neil, Jessica recommended that people take control of their own personal brand. With 91 percent of employers using social networks for recruiting, Jessica suggested a variety of online tools to help keep a clean reputation online to impress current and future employers including: DeleteMe, MaskMe and GoogleVoice. She advised businesses to create a social media policy that outlines expectations for employees’ social media activities at the workplace and outside of the workplace, and defines what types of company-specific information can and cannot be shared online.

Our very own Bryan Hjelm, CSID’s VP of Product and Marketing, moderated the webinar and contributed some security tips regarding reputation management. He touched on how cyber criminals mine information from social media sites and use that information to create an identity theft or phishing scheme. Additionally, he shared how many users’ online habits contribute to a higher chance of fraud, such as uploading family photos and using GPS-based technologies. Bryan identified that there is an opportunity for businesses to offer social media monitoring and data suppression services to help consumers manage their online reputations.

The reputation management conversation continued on Twitter, where participants asked questions and shared their best practices for creating a positive:



Thanks again to our panelists and attendees for participating. Head to to download a recording of the webinar, as well as a copy of our accompanying whitepaper and infographic, and keep an eye on out for upcoming cyberSAFE webinars. We’ll see you at the next one!

cyberSAFE Webinar Series: Managing Online Reputation in a Digital World

By | September 24th, 2013|Uncategorized|

CS_Infographic_Reputation_FINALAs our world becomes increasingly digital, consumers are sharing more information online than ever before. Such over-sharing shapes their reputations—for better or for worse—and can open them up for identity theft. In fact 54% of social media users have been a target of identity theft, creating the case that consumers should be more aware of what they share online, including personal information like date of birth and checking in at locations.

This also has a number of business implications. First, professionals’ online reputations and habits can impact the reputations and security of their employers, raising concerns for businesses around hiring techniques and company policies. Second, there is the opportunity for businesses to help consumers and professionals manage their online activities and reputations.

In fact, the reputation and security risks associated with employees’ online habits have sparked trends among employers: 91% of hiring managers now look at social media when screening job applicants, according to Reppler, and 42% of companies have reconsidered job candidates based on the content of their social profiles, according to Jobvite. Yet, less than a third of companies even have policies to shape their employees’ social media use outside the workplace.

CSID worked with three experts from various perspectives to create educational materials on the topic, for consumers and businesses alike. We worked with Jessica Miller-Merrell, HR consultant with Xceptional HR and Blogging4Jobs, for the hiring perspective; Neil Richards, professor of law at Washington University in St. Louis, for the privacy and legal perspective; and Parry Aftab, cyber security expert and executive director of Wired Safety, for additional thoughts on how one’s online activities can impact reputation and security. From our research with these experts, we’ve released a white paper as well as the accompanying infographic, which we encourage you to download and share.

These experts also took part in our cyberSAFE webinar series. In this webinar, moderated by CSID’s VP of product and marketing, Bryan Hjelm, we discussed online reputation management from both the consumer and business perspectives. Topics included: how employers are looking at social media profiles to make hiring decisions, the privacy and fraud implications of the types of information consumers share online, best practices for managing online reputations, and business solutions to mitigate online sharing. The full recording will be available shortly – please check back here to view the full discussion.

As always, we’d love to hear your thoughts on online reputation management on Facebook and Twitter. Join our discussion using the hashtag #cyberSAFE. Find out more about our cyberSAFE webinars and watch previous recordings on our Webinars page.


CSID Hosting #cyberSAFEChat: How Social Media Impacts Business Reputation and Security

By | September 11th, 2013|Uncategorized|

When it comes to social media, the lines between professional and personal are becoming increasingly blurred. What an employee posts online can make or break a career, or even put employees and employers at risk for identity and data theft. To help navigate these risks, we are hosting a Twitter chat with Security Today Magazine’s Ginger Hill that will address how employees and employers are using social media to make hiring decisions and manage online reputations.

During next week’s #cyberSAFEChat, we will explore how employees’ online activities can lead to identity theft and data breaches, and what businesses can do to mitigate these risks. The hour-long Twitter chat will address the following key questions:

  • Q1: How can employees’ social media activities impact their employers’ reputation and security?
  • Q2: What kind of information is risky for employees to share online?
  • Q3: How are employers using social media to make employment decisions?
  • Q4: Is it appropriate for employers to base hiring decisions on someone’s personal social media identity?
  • Q5: Who owns the personal information on a BYOD device?
  • Q6: When does it become ok for an employer to get involved with inappropriate employee behavior on social media channels?
  • Q7: How can employees’ personal social media use put their employer at risk?
  • Q8: What can businesses do to protect their online reputations?

To participate in #cyberSAFEChat, all you need is a Twitter account. You can follow the hashtag #cyberSAFEChat on Wednesday, September 18th from 2:00 – 3:00 p.m. CST, and tweet your questions and comments to the group by including the #cyberSAFEChat hashtag in your tweets.

You can RSVP for this Twitter event here or simply join the day of the chat by following and tweeting the hashtag. Be sure to connect with CSID and Ginger Hill on Twitter and let us know if you plan on participating. See you there!


Upcoming cyberSAFE Webinar: Managing Online Reputation

By | August 28th, 2013|Uncategorized|

CS_BlogPost_Image_OnlineReputation-09Professionals and businesses are becoming more dependent on the digital world, and managing our online reputations is an increasingly important and complex task. What you put online can impact everything from hiring decisions and employment, to a company’s reputation and security.

Recognizing the importance of this topic, we’re hosting a webinar in which experts will discuss online reputation management for businesses and their employees. Experts from a variety of perspectives will analyze the risks job seekers, employees and enterprises face when it comes to digital reputation management, and provide solutions to keep your online reputation safe. We will address:

  • How employers are utilizing social media channels to make employment decisions and monitor employee and business activity
  • The legal and privacy implications of this practice
  • How the information an employee shares online can put themselves and their employer at risk for identity and data theft
  • How an employee’s online reputation can affect their employer’s brand
  • Best practices for managing an online reputation
  • The opportunities that exist for businesses to address reputation management needs

Save a spot on your calendar, or go ahead and register here.  

Webinar: Managing Online Reputation in a Digital World
When: Tuesday, September 24, 2013 at 12 PM CDT
Cost: Free
Register: Click here
Bryan Hjelm, VP of Product and Marketing, CSID
Parry Aftab, Executive Director, Wired Safety
Jessica Miller-Merrell, HR Consultant and Writer, Blogging4Jobs
Neil Richards, Professor of Law, Washington University at St. Louis

This webinar is a part of CSID’s cyberSAFE Series. To learn more, see upcoming webinars or watch past webinars, visit the CSID webinars page. To suggest a webinar topic, inquire about participating in a webinar, or any other questions, contact CSID at

July Recap: Beating the Heat at CSID

By | August 2nd, 2013|Uncategorized|

canvilleJuly in Texas can be brutal, but we kept our minds off the heat last month by staying busy in the community and at the office. Take a look at what the CSID team was up to this past July.

CANville Austin: a creative food drive
We took part in this year’s CANville food drive challenge presented by BuildASign, benefiting the Capital Area Food Bank. The challenge? Build an Austin landmark with only dry food cans. Using 1,118 cans and our most creative thinkers, we picked our favorite Austin food trailer (actually, it’s an airstream) as our model: Hey Cupcake! The Hey Cupcake! team even dropped into the CSID office while we were building for a sweet surprise. Although we didn’t win first place in the competition, we helped collect enough cans to make more than 31,000 meals for low-income families in Travis County. Check out more photos of our Hey Cupcake! can trailer and take a look at the other creative CANville structures participating companies created.

President Joe Ross published in Huffington Post & Young Entrepreneur
We’re proud to have Huffington Post contributor on our team! As of this month, CSID President Joe Ross is officially a regular Huffington Post contributor. For his first post, he shared cyber security tips for small businesses and startups. He also wrote about that topic for Young Entrepreneur this month. Read Joe’s “5 Tips for Small Businesses to Increase Cyber Security,” and “Startups Get Hacked Too: 5 Security Tips to Implement Today” to find out how you can keep your business secure.

Guest blog post from reputation management expert Jasmine McNealy
Assistant Professor at the University of Kentucky and privacy/law blogger Jasmine McNealy shared a guest blog post with us in July, sharing ways businesses can protect their reputation online. Take a look at three ways you can help keep your business reputation in line when it comes to social media.

2013 Greater Austin Business Award finalist
We were honored to find out that the CSID was selected as a Technology finalist the 2013 Greater Austin Business Awards. To top it off, CSID president Joe Ross was also selected as a finalist in the Executive Leadership category. We look forward to attending the award dinner celebration in early September when they announce the winners. Wish us luck.

Coming up in August
We recently applied to speak at SXSW, so be on the watch for the SXSW Panel Picker to go live later this month. You’ll be able to vote on your favorite panel to be selected for next year’s SXSW festival. CSID is also gearing up for our third webinar this year, to be held in September. We’re looking forward to having interesting, intelligent panelists join us for a conversation on reputation management. More details coming soon!

Managing Your Online Reputation

By | July 10th, 2013|Uncategorized|

reputationThe digital world is the real world. Our lives are so connected with the Internet that our online personas tell the world who we are as people, as professionals and as companies. This can be great – the Internet provides an outlet for us to share who we are, connect and grow relationships – but this can also be risky.

For better or for worse, our online reputations are increasingly under scrutiny. Reppler found that nearly 70% of hiring managers say they have rejected a candidate because of information found about the candidate on a social networking site. On the other hand, 68% say they have hired candidates because of what they found on a social networking site.

Why the scrutiny? An employee’s online reputation can make or break their career, a business opportunity or even a business. Too much personal information made public on the Internet can also put that employee – and potentially business – at risk for identity theft. It’s similar between universities and their prospective students, or agencies and their clients. Overall, managing an online reputation is an increasingly important and complex task.

For the next few months we will be addressing the topic of online reputation management with the hopes of giving businesses and professionals the tools and knowledge they need to keep their companies and careers running smoothly, and identities safe.

We’ll be hosting a webinar on the topic – keep an eye on our Resources page for more details. In the meantime, join our ongoing conversations on Twitter and Facebook.

June Recap: Webinar, Twitter Chats and Tricycle Races

By | July 2nd, 2013|Uncategorized|

Take a look at what the CSID team was up to this month, including participating in community events, hosting a long-awaited webinar and breaking in the new office:

Risk Mitigation for Small Business Webinar
In honor of Small Business week, we hosted a free webinar exploring how cyber security affects small businesses. Small business experts Michael Kaiser, executive director of the National Cyber Security Alliance, Justin Freeman, corporate counsel at Rackspace Hosting and Chuck Gordon, CEO of SpareFoot joined our discussion and provided insight into the unique challenges and unexpected risks businesses face when it comes to security as well as what small businesses can do to mitigate the risk and impact of data loss. If you missed the webinar, you can still watch the webinar recording and access our whitepaper and survey findings.

CSID speaks on Austin Technology Council panelatc_event
CSID Senior Vice President John Menchaca participated in the Austin Technology Council’s Lunch & Learn as a panelist alongside Rackspace’s Justin Freeman and Winstead’s Alex Allemann and Cathryn Berryman. The panelists addressed cyber security privacy and protection, giving ATC members a look at how cyber security can affect their business.

National Internet Safety Month
We celebrated National Internet Safety Month by sharing tips on how to keep teens and children safe when using mobile devices. Children and teens are using mobile devices more than ever to access the Internet, putting them at risk for identity theft, cyber bullying and exposure to online predators. Take a look at five ways you can keep your child safe online.

Identity Theft Resource Center #IDTheftChat
The Identity Theft Resource Center invited CSID to co-host their #IDTheftChat Twitter Chat to discuss how small businesses are protecting their SMB from cyber threats. The chat covered a wide range of cyber security topics, including BYOD policies, small business credit scores, physical data breaches and more. Take a look at some highlights from the chat in our recap blog post.

In-Office Tricycle Racestricycle_race
We ended our busy month and thanked our awesome employees for a job well done in June by hosting CSID’s very first Tricycle Race! Our new office had the perfect set up for a race with a carpet track going around the perimeter of the office. Each department dressed up their designated racer in an outrageous costume. IT Ops won the race and the Sales Department won the costume contents with the Yeti costume. Take a look at all of the pictures on CSID’s Facebook.

Be sure to check our open job opportunities and stay cyber safe while traveling this July!

Small Business Webinar Recap: “If You Collect It, You’ve Got to Protect It”

By | June 19th, 2013|Uncategorized|

Yesterday, in honor of National Small Business Week, we hosted this quarter’s cyberSAFE webinar, featuring a panel of experts who dove into why and how small businesses should tackle cyber security. We also published a white paper with findings from our recent survey of small business owners and their feelings toward cyber security, as well as a corresponding infographic that highlights some of the most interesting stats. You can download a recording of the webinar and check out these other materials at

Our webinar had a fantastic turnout. Thank you to everyone who joined us! Following is a quick recap, in case you missed it.

Throughout the webinar, Michael Kaiser, Executive Director at the National Cyber Security Alliance, focused on the larger picture of SMB security, stating that making small businesses safer is in everyone’s best interest: “Having a secure ecosystem is critical to our country’s economic infrastructure.” We also enjoyed his motto about storing data: “If you collect it, you’ve got to protect it.”

Justin Freeman, Corporate Counsel at Rackspace Hosting, gave insight into the legal implications of how a data breach can affect a small business, both in terms of cost, time and reputation. He mentioned cost-effective ways to start a security plan for your business: start with creating a security preparedness plan – even an informal one if needed – by communicating with your employees on security expectations, encrypt your files and/or computer, and work up to finding a service provider to help you with database management.

Chuck Gordon, CEO at SpareFoot, who provided the perspective as a small business owner, shared how his experience with SMB security has changed as his business has grown. Chuck, who’s startup has rapidly grown from under 10 employees to over 85 in the last couple of years, has focused on security since the launch of his business but has continued to increase measures as his company has grown. At SpareFoot, Chuck minimizes risk by using reputable third party vendors to store and/or handle valuable data, and he encouraged small business owners to invest a little time and money at the start of building their business, as it will cost much less than an actual breach later on.

The conversation continued on Twitter, where participants asked questions and gave advice regarding SMB security – see more Tweets below.

Thanks again to our panelists and attendees for participating. Head to to download a recording of the webinar, as well as a copy of our accompanying white paper and infographic, and keep an eye on out for upcoming cyberSAFE webinars. We’ll see you at the next one!


Risk Mitigation for Small Business: Cyber Security Threats, Concerns and Responses

By | June 18th, 2013|Uncategorized|

CS_Infographic_SMBSurvey_FINAL_lowresWhen it comes to small business cyber security, it is a different world today than in years past when a company only had to worry about protecting their desktop computers and locally stored files. Cyber security for small businesses has become incredibly complex causing small businesses to be increasingly targeted for cyber attacks.

According to Symantec’s 2012 Internet Security Report, 31% of cyber attacks were aimed at businesses with fewer than 250 employees, an increase from 18% in 2011. And more than 50% of small-to-medium sized businesses (SMB) that participated in a recent survey by the Ponemon Institute had experienced at least one data breach.

CSID conducted its own survey of small businesses to better understand how they are addressing cyber security. The results: small businesses store a good amount of valuable, personally identifiable information for employees, customers and partners. Nearly 80% of businesses surveyed stored email addresses and phone numbers. 60% stored dates of birth and 55% stored Social Security Numbers. Identity thieves thrive on accessing this kind of personal data and our survey results made it evident that small businesses aren’t doing much to protect this information and mitigate the potential impact of a breach, due in part to budget constraints and lack of security concerns. In our survey, 43% of respondents felt comfortable with their current security measures – an alarming find considering only 12% of respondents had a breach preparedness plan in place.

To address the topic of small business security and some of the issues we identified in our survey, we put together a panel of security and small business experts to participate in an online discussion on the topic as part of our cyberSAFE series. Michael Kaiser, executive director of the National Cyber Security Alliance, Justin Freeman, corporate counsel at Rackspace Hosting and Chuck Gordon, CEO of SpareFoot (and small business owner) provided insight on why small businesses may not be focusing on cyber security, what are some of the challenges that small businesses face and what are solutions they can implement that can overcome these challenges. View the full discussion between panelists. If you are interested in learning more about the results of our survey on small business security, you can download our Risk Mitigation for Small Businesses White Paper on our White Paper page. Finally, if you want to share information about small business security with your audiences, feel free to download and share our “A Look At Small Business Security” infographic.

We’d also love to hear your thoughts on small business cyber security on Facebook and Twitter. Share your thoughts using the hashtag #cyberSAFE.


Upcoming Webinar: Risk Mitigation for Small Businesses

By | June 6th, 2013|Uncategorized|

We’ve made it a practice here at CSID to pick a security topic to focus on each quarter. For each topic we conduct a unique research survey, create a white paper and schedule a webinar with leading security experts to discuss the topic. Our goal with this practice is to create a number of resources that businesses and consumers can refer to when figuring out how to keep their businesses and identities safe, and mitigate the impact and risk when personal and business information is lost. We’ve even come up with a name for our quarterly themes and webinars – CSID cyberSAFE Series (more on that soon in another blog post).

For Q2, 2013 we decided to focus on security and risk mitigation for small businesses. An Oct 2012 Symantec survey found that 77 percent of small businesses feel their business is safe from cyber threats such as hackers, viruses and breaches. The survey also found that 83 percent of small businesses have no formal cybersecurity plan. We can understand where these businesses are coming from. They may not have the resources or time to focus on security. They may think that because they are small, hackers and thieves may not be interested in them. The truth of the matter is, small businesses do need to pay attention to cybersecurity. Lost information not only impacts consumers and employees, but also can impact the business’ health – the ability to secure a loan or credit card, and brand reputation.

We are hosting a webinar this month to talk about security and risk mitigation for small businesses. We’ve got a great panel for this discussion. Michael Kaiser, executive director of the National Cyber Security Alliance, Justin Freeman, corporate counsel at Rackspace Hosting and Chuck Gordon, CEO of SpareFoot (and small business owner) will be talking about the challenges and unexpected risks that businesses face when it comes to security as well as best practices for keeping employee and consumer information safe and the business credit report clean.  We will also be sharing some interesting stats from our own recent survey on small business security.

Save a spot on your calendar, or go ahead and register here

Webinar: Risk Mitigation for Small Businesses

When: June 18, 2013 at 12 pm CDT

Cost: Free

Register Now!


Michael Kaiser, Executive Director, National Cyber Security Alliance

Justin Freeman, Corporate Counsel, Rackspace Hosting

Chuck Gordon, CEO, SpareFoot

Load More Posts