Did you know that privacy policies do not guarantee that your information will be kept private? Most companies use privacy policies to inform customers about how their personal information may be used, i.e. sold, shared, exchanged, not necessarily guaranteeing absolute confidentiality. In today’s increasingly digital world where exchanging personal information – your name, email address, home address, etc. – for access to websites, coupons and the like has become the norm. And, it can be difficult for consumers to understand the value of their personal information.

Today is the eighth annual Data Privacy Day, an international awareness effort spearheaded by the National Cyber Security Alliance (NCSA) that encourages all Internet users to consider the privacy implications of their online actions and motivate all companies to make privacy and data protection a greater priority. Since most consumers aren’t fully aware of the implications of sharing personal information, we’re taking a deeper look at what can happen when personal information is shared online.

Companies that collect don’t always protect
When you share personal information with a company online, that company is responsible for protecting your information. Even data that is seemingly harmless is extremely valuable to cyber criminals, like your email address or your mother’s maiden name for a password reset. When you share this valuable, personal information with a company online be sure to read the company’s privacy policy fine print in order to be certain that your information is not being shared publicly or with outside companies. In some instances, even reading the company’s fine print cannot keep your information safe. Millions were affected last year due to retail and medical data breaches, proving it difficult for companies to protect your data no matter how secure it may seem. Once cyber criminals have their hands on your personal information, you may be surprised at what they can do with it.

Cyber criminals patch together your digital profile
Bits and pieces of personal information stolen from companies can help cyber criminals patch together a complete picture of your digital identity. They can then use your digital identity to access more important information like your financial records from retail sites that have your credit card information stored. Many consumers leave a trail of personal information on the Internet, leading cyber criminals to steal your identity and your financial information.

How to make a difference during Data Privacy Day
Here are some tips on how you can increase your privacy online from the NCSA:

• Think of your personal information like money – value it and protect it. You are often paying for “free” services with your personal information. Before you willingly provide your information to a service, make sure it is a business you trust to handle your information with care.
• Manage your browser cookies to maximize your privacy and prevent unwanted tracking.
• Demand that businesses be honest about how they collect, use and share personal information.
• Be cautious about who you “friend” and communicate with online.

Join the Data Privacy Day conversations online by using the hashtag #DPD15! And, let us know what you think on Facebook, Twitter or LinkedIn.