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Prior to the Internet and the relocation of much of our personal data to the cloud, identity management was a simple matter of shredding papers with sensitive information, not sharing personal data with strangers in day-to-day life and not making a spectacle of oneself at work or in public. Today, identity management is a much more complex topic that includes relying on businesses to guard personal information, relying on those same businesses to not violate privacy by selling that information, and exercising a modicum of common sense when sharing personal information online.