Identity protection technology leader hones name and focus on global, enterprise-level solutions.

Austin, TX –November 8, 2011 – CSIdentity, the leading provider of global, enterprise-level identity protection and fraud detection technologies and solutions, today announced that it has officially rebranded itself as CSID.  The name change further extends the company’s brand equity and reputation for technological innovation and leadership in the identity protection marketplace.

With more than 70 percent of the retail identity protection industry, as well as leading credit bureaus and global Fortune 500 companies as customers, CSID has become a trusted name in identity protection, fraud detection and data breach mitigation solutions.

“This company has a history of excellence in the identity protection marketplace, and 2011 has been another strong year for us in terms of innovation and growth,” said Scott Cruickshank, CEO of CSID.  “We’ve expanded into new verticals, launched ground-breaking global products, and added key hires to our leadership team to help guide us into 2012 and beyond.  The CSID rebranding represents our focus on technology and innovation, and is consistent with our B2B business model that delivers industry leading identity theft and fraud detection products – on a global platform.”

About CSID (formerly CSIdentity)

CSID is the leading provider of global, enterprise-level identity protection and fraud detection technologies and solutions to the world’s top companies and government organizations. With CSID’s advanced enterprise-level solutions, businesses can take a proactive approach to protecting the identities of their consumers all around the world. Products go beyond credit monitoring and include full-service identity theft protection; insurance and restoration; identity authentication and voice biometrics; and proactive breach preparation from discovery to resolution. 

For more information, contact:

Helen Rodriguez
INK Public Relations for CSID
512.382.8988
csid@ink-pr.com